Native Ads
This is where every syllable must earn its keep. You only have a few seconds to get their attention and your competition is world-class.
This is where every syllable must earn its keep. You only have a few seconds to get their attention and your competition is world-class.
With YouTube ads, there's only FIVE seconds before the skip ad button appears. Can you grab them before time runs out? Radio is more difficult because you're up against work traffic, crying kids, and daydreams.
A standalone email to another business's list can cost you thousands. But if you make the most of your subject line, intro copy, and CTA... it can bring in a flood of new customers with minimal restrictions on what you can say.
Even if it's free, you still have to sell it. People are skeptical of free stuff. You must give them a burning desire for your lead magnet before they give their information.
When the optin means more than just downloading a freebie, you have to push harder. The higher commitment requires more proof, benefits, and trust. And don't forget they have to be reminded to show up!
A pre-sell page warms the prospect up before they get to the sales page. If done right, the sale feels like their idea by the time they click the order button.
When the offer is simple and the price is right, you may not need a lot of copy. Showcase the benefits, testimonials, before and after photos, and get the order ASAP.
For complicated offers, you need to handle every objection and explain the benefits with emotional impact.
Holiday campaigns, product launches, flash sales, anniversary offers, weekly or daily emails. Keep them focused on the benefits they seek and the pain points they want to avoid.
When old buyers go quiet, this is a great opportunity to get the cheapest sales you'll ever make.
Hit them right after the initial sale, when their intent is high and they're swimming in feel-good chemicals. That's when the right offer can double your revenue.
Get in touch and let's see where it goes.
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