Frequently asked questions

Do you use A.I.?

Yes I do. But only as a tool for research and editing. The parts that actually make copy sell are all mine. Some of the most crucial being the emotional power words used, the flow, and the hook.

Am I working with you directly or do you farm it out to a team?

You work with me, start to finish.

Do you only write for conservative audiences?

I've written for plenty of markets over the years. The "conservative market copywriter" label is something I've leaned into more recently, because it's where I do my best work and where I'm in highest demand. But the fundamentals of good copy carry across any audience. So if your market isn't strictly conservative, I can still help.

What if you haven't written in my exact niche before?

It's nothing a little research can't handle. I just need to understand your audience's pain points and the benefits they care about. Then I show them how your product gives them what they want.

Can you write a full funnel or just individual pieces?

Either one. I'll write a standalone piece — an advertorial, a VSL, a single email sequence — or build out the whole funnel from front to back. The more you have me write, the lower your rate.

Can you rewrite or audit copy I already have?

Absolutely. Send me what you've got and I'll either rewrite it or go through it and tell you exactly what's holding it back. This is one of the best ways to start working together — it's a small, low-risk project that shows you what I can do.

What does the process look like from start to finish?

We start with a call to talk through your project and make sure I'm the right fit. From there, you sign a short agreement and pay half up front. I write your copy and deliver it on schedule. If anything needs adjusting, we sort it out together. Once you're happy with the final copy, you send the second half.

How many rounds of revisions are included?

There's no set maximum. The best approach is to put the copy in front of your market and let the results guide us — real numbers tell us far more about what to change than opinions ever will.

How soon can you start a new project?

Most of the time I can have your project underway within two weeks of our first conversation. Reach out early — the sooner we talk, the sooner I can hold a spot for you.

How does payment work?

It's a simple 50/50 split: half up front to get started, half once the copy is delivered and you're happy with it. I accept PayPal, Zelle, Wise, or wire transfer.

Do you do ongoing retainer work, or project-by-project only?

Both. Retainers come with a discount, so I save them for clients with proven businesses and ongoing copy needs. We'll usually start project-by-project, and once it's clear you've got steady, long-term work, we can set up a retainer.

How do you handle compliance in regulated markets like finance and health?

Final responsibility for compliance rests with you and your legal team. But I'm not going to hand you copy and walk away. We'll work together to dial claims up or down until the piece is something you're comfortable running.

Do you sign non-compete or exclusivity agreements within a niche?

The only client I have an exclusivity agreement with is Birch Gold Group for Gold IRAs. Beyond them, I don't plan on doing another.

Have a question that's not answered here? Get in touch.